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Miami Book Fair International at MDC Announces Blue Cross and Blue Shield of Florida as Presenting Sponsor of the 2010 Street Fair

Blue Cross Blue Shield

Miami, November 4, 2010 - The 27th edition of the nation’s finest and largest literary gathering, Miami Book Fair International, presented by the Florida Center for the Literary Arts (FCLA) at Miami Dade College (MDC), will take place November 14 - 21, 2010, at the college’s Wolfson Campus in downtown Miami.

The popular Street Fair runs Friday, November 19 through Sunday, November 21, and will be sponsored by Blue Cross and Blue Shield of Florida (BCBSFL). 

“Blue Cross and Blue Shield of Florida has been a supporter of FCLA and the Book Fair for many years, and we are so pleased that they have chosen to join with us again this year in supporting literacy and making South Florida a healthy and educated community,” said Alina Interian, FCLA’s executive director. “We are proud to have them as our Premier Sponsor, and the Presenting Sponsor of the three-day Street Fair.” 

“Blue Cross and Blue Shield of Florida is extraordinarily proud to return as a sponsor of the Miami Book Fair International,” says Market President Dr. Penny Shaffer.  “This is one of South Florida’s premier arts and educational events and it is a wonderful opportunity to promote literacy in our community.” 

In addition to being the Presenting Sponsor of the Street Fair, BCBSFL is the official sponsor of the Friends of the Fair VIP Lounge, which is available to members at writer, agent, editor-in-chief and publisher levels. 


Miami Book Fair International is the largest and finest literary gathering in America. It is the premier event of the Florida Center for the Literary Arts at Miami Dade College. The Center promotes reading and writing throughout the year by consistently presenting quality literary activities open to all in South Florida. Literacy projects target children of all ages—from kindergarten to high school—as well as college students and adults. Established and emerging writers from South Florida and all over the U.S. read, lecture, and teach workshops. They work with K-12, MDC students, and diverse members of the community, helping to deepen their understanding of literature, and encouraging the work of writers at all stages of development. The Center envisions South Florida as a nexus of literary activity in the Americas and beyond, and will continue to champion its mission of promoting the advancement and appreciation of the literary arts in all forms. 

Miami Book Fair International is made possible through the generous support of the State of Florida and the National Endowment for the Arts; the City of Miami; Miami-Dade County Department of Cultural Affairs and the Cultural Affairs Council, the Miami-Dade County Mayor and Board of County Commissioners; Miami-Dade County Public Schools; the Greater Miami Convention and Visitors Bureau; the Miami Downtown Development; and the Friends of the Fair; as well as many corporate partners.


Miami Dade College has a long and rich history of involvement in the cultural arts, providing South Florida with a vast array of artistic and literary offerings including The Miami Book Fair International, The Florida Center for the Literary Arts, The Miami International Film Festival, the Cultura del Lobo performance arts series, The Cuban Cinema Series, the Miami Leadership Roundtable speakers’ series, numerous renowned campus art galleries and theaters, and the nationally recognized School of Entertainment and Design Technology. With an enrollment of more than 170,000 students, MDC is the largest institution of higher education in the country and is a national model for many of its programs. The college’s seven campuses and two centers offer more than 300 distinct degree programs including baccalaureate, associate in arts and science degrees and numerous career training certificates leading to in-demand jobs. MDC has served nearly 2,000,000 students since it opened its doors in 1960.

Media contacts: Juan Mendieta, MDC director of communications, 305-237-7611,; or Tere Estorino, MDC director of media relations, 305-237-3949, ; or Sue Arrowsmith, 305-237-3710,; or Tarnell Carroll, 305-237-3359,; or Alejandro Rios, 305-237-7482,; or Lisa Palley, 305-642-3132,

For updates on Miami Book Fair International, please visit, call 305-237-3528, or email


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