Miami Dade College

Virtual College

Marketing Management - Entrepreneurship

Overview

The Marketing Management program is designed by the School of Business and is tailored for students who intend to seek immediate employment in the fields of marketing, international business and trade, or real estate; also for those desiring to work in a nonprofit institution and those presently employed in marketing but seeking advancement. Although the Marketing Management Associate in Science degree is only awarded once, students may select one of the three online specializations:

An associate degree can make a big difference in your life. The U.S. Department of Labor reports that individuals with associate degrees earn 21 percent more than those with only a high school education.

Please note that some of the courses in this program have a Gordon Rule writing requirement.

General Education Requirements

  1. Communications (3.00 credits)

    This is the first required general core course in college-level writing. The student will learn to compose essays and other works using various methods of development. Prerequisites: The grade of 'S' in ENC0025 and/or REA0017 or appropriate placement test score. (3 hr. lecture)
  2. Oral Communications (3.00 Credits)

    This course provides students with the oral communications skills necessary for success in personal, professional and educational settings. Students will learn through the study and experiential practice of interpersonal communication, presentational speaking and group dynamics of communication andbe able to use them effectively. (3 hr. lecture)
  3. Humanities (3.00 credits)

    This is a foundation course in philosophy. Students will learn critical thinking skills and will study major theories of ethics. Students will use methods of effective reasoning to reflect critically upon their values, ethical standards, and the ethical permissibility of topics such as euthanasia, animal rights, and environmental ethics. Prerequisite. ENC1101 (3 hr. lecture)
  4. Behavioral/Social Science (3.00 Credits)

    This is an applied psychology course which emphasizes understanding of the principles of effective human behavior and applying these to the areas of personal awareness, interpersonal relations, communication, and work/career development. Students will learn strategies to apply these principles in both their personal and professional lives. (3 hr. lecture)
  5. Math/Science (3.00 Credits)

    The application of basic statistical methods to business problems. Emphasis is on learning to select the appropriate statistical method of solving a given business problem, applying the chosen method, and interpreting the solution. Prerequisite: Acceptable score on the Algebra Placement test or equivalent; corequisite: QMB2100L. (3 hr. lecture)
  6. Computer Competency

    Test type(s) needed:

    This is an introductory level course that satisfies the College's computer competency requirement. Students will learn essential computer concepts and skills as well as knowledge of how to use, current software applications. Topics include word processing, spreadsheets, database, presentation software, email, Internet, and legal and ethical issues concerning the use of computers and the Internet. (3 hr. lecture; 2 hr. lab)
  7. Major Course Requirements (24.00 Credits)

    Must take 3.0 credits from the following group:

    Accounting for owners equity with emphasis on corporate financial statements. Other topics include plant assets, intangible assets, current and long-term liabilities. ACG2001 and 2011 can be substituted for ACG2021. Prerequisite: ACG2001; Corequisite: ACG2011L. (3 hr. lecture)

    An introduction to financial accounting concepts and analysis with emphasis on corporate financial statements and determination of income. Corequisite: ACG2021L. (3 hr. lecture)
    And

    Must take 3.0 credits from the following group:

    Accounting application of electronic data processing including the preparation interpretation and use of computer information in financial decision making. Pre-/Co-requisite: ACG2001 or ACG2021. (1-3 hr. lecture)

    This is an introductory level course that satisfies the College's computer competency requirement. Students will learn essential computer concepts and skills as well as knowledge of how to use, current software applications. Topics include word processing, spreadsheets, database, presentation software, email, Internet, and legal and ethical issues concerning the use of computers and the Internet. (3 hr. lecture; 2 hr. lab)
    And

    Must take 3.0 credits from the following group:

    Law in relation to the proper conduct of business, including a consideration of the nature and source of law, courts and courtroom procedure, contracts, sales of goods, negotiable instruments and secured transactions. (3 hr. lecture)
    And

    Must take 15.0 credits from the following group:

    The student will learn the theory of markets, price mechanism, production, distribution and resource allocation; application of marginal analysis and equilibrium theory to the price and output decisions of the individual firm in pure competition, monopolistic competition, oligopoly and monopoly; agriculture; labor, rent interest and profits theory; international trade; and the economics of change. (3 hr. lecture)

    The student will learn the major disciplines of business including general business, business ethnics, forms of business ownership, economics, management and leadership, human relations marketing, information systems, accounting, financial management, money and banking, and business law. (3 hr. lecture)

    The student will learn to analyze the major functions of management. Emphasis is placed on learning how to manage organizations for excellence in both performance and employee satisfaction. Major topics include but are not limited to business ethics and social responsibility, strategic and operational planning, decision making, organization structure and behavior, managing groups and teams, communication and information technology. (3 hr. lecture)

    The marketing management concept of the distribution of goods and services with consideration of market research and analysis, buying and selling, product design, pricing, promotion, transportation, competition, and the responsibilities of the marketing manager. (3 hr. lecture)

    Covers the procedures for writing effective business letters and memorandums, a review of grammar, and the proper format of today's business correspondence. Students learn how to prepare inquiry letters, direct and indirect response letters, application letters and resumes, and short reports. Prerequisite: OST1330. (3 hr. lecture)
  8. Program Core Required (15.00 Credits)

    This is a foundation course in the modern treatment of business entrepreneurship. Students will learn the elements of start-up/buy-out, franchising, business plans, marketing plans, human resources, financial planning, legal forms, products/services, selling, advertising, management policies, accounting systems, tax issues, capital management, computers, risk management, and business ethics. (3 hr. lecture)

    This is a foundation course in E-Commerce. Students will learn the elements of effective E-Commerce solutions, E-Marketing, E-Accounting, E-Customer Service, and the development process. (3 hr. lecture)

    The nature and requirements of selling, including a consideration of buyer motivations and selling theories in relation to various buyer-seller situations. (3 hr. lecture)

    A survey course which examines the attitudinal, behavioral and procedural basics which are common across all customer service sectors. An extensive vocabulary of customer service terms will be developed and students will understand their practical application in today's business environment. (3 hr. lecture)

    Reviews forms of ownership, franchising, location analysis, financing, record keeping, purchasing, inventory control, marketing, security, insurance, and consumer credit. Students will prepare a feasibility study and present a comprehensive small business start-up plan. (3 hr. lecture)
  9. Major Course Elective (10.00 Credits)

    ACG*
    CGS*
    COP*
    ECO*
    FIN*
    GEB*
    MAN*
    MAR*
    MKA*
    MNA*
    MTB*
    OST*
    PUR*
    QMB*

Not all courses are offered every term. Please refer to our online schedule of courses each term for listed offerings.