This award-winning campaign for Miami Fashion Institute (MFI) promoted “Your Future in Fashion Starts at MDC” with the tagline “Choose Your Path Today.” Metrobus side ads featured a dramatic photo of a runway model wearing an original blue-on-blue evening gown designed by an MFI student. Large kiosk posters featuring a metallic evening gown designed by an MFI student were placed throughout the Shops at Merrick Park. Digital media featured photographs of MFI students designing and constructing their original fashions.