Meet the Sims
“The Heart of Miami” campaign promoted MDC’s Medical Campus as a learning environment like no other. Dramatic photographs of cutting-edge medical-patient simulators being “treated” in critical care situations were personalized with “Meet Baby Jessie” or “Meet Michael,” etc. While these layouts anchored digital, outdoor and most print layouts, additional print ads featured a powerful image of a human heart in electric blue. Accompanying text highlighted MDC’s real-world, career-focused training, tuition value and wide variety of career and degree options.
Bus Shelter
Social Media
Magazine Ad
