The Power of Purpose
“The Power of Purpose” was the central theme for the Fall 2021 Enrollment Campaign. This award-winning multi-media campaign was designed to encourage students to discover the passions that would determine their path to career success. Because the campaign launched upon the heels of the COVID-19 pandemic lockdowns, messaging also promoted the various options for learning, including in-person, online, virtual or blended class instruction. Infographics highlighted MDC post-graduation employment rates and earnings, and that nearly all students graduate debt-free.
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City Billboard
Bus Shelter
